【YKK拉链行业新闻】在全球零售行业复苏的背景下，快速时尚品牌正遭受一系列低迷。美国服装零售商和休闲时尚巨头Gap最近发布了2018财年第一季度的财政报告，该报告将于2018年5月5日结束。该集团的毛利率下降20个基点，至37.7%，而主要品牌Gap品牌表示，它依然低迷。

该集团在演讲中还承认，该品牌本身存在许多“运营”问题，需要进行重大改革。ykk隐形拉链几天后宣布，Gap集团改革并重塑以往表现良好的品牌，在2月份成功，在原Gap品牌本月20日的新CEOJeffKirwanNeilFisk之后，将直接向Gap集团总裁兼首席执行官ArtPeck汇报工作。
重塑品牌或成为新的首席执行官是首要任务
在介绍NeilFisk的背景时，ArtPeck说NeilFisk在改革和重塑品牌方面有着丰富的经验，并且取得了优异的成绩，这也是Gap品牌目前最需要的。
数据表明，NeilFisk在零售领域有着丰富的经验。拥有魅力持续，波士顿咨询集团合作伙伴的首席执行官，芭芭拉和博迪沃克，户外服装零售商EddieBauerHoldInc总裁兼首席执行官，以及世界领先公司的许多其他重要的高管职位，台州ykk拉链并参与了一些业内知名的重要投资、并购活动。
然而，尼尔菲斯克正承受着压力。Gap品牌的低迷已经有一段时间了。该品牌在2018年第一季度的销售低迷拖累了Gap的业绩，这让华尔街的许多人感到不安。
如何提高Gap品牌的吸引力，加强营销，促进销售的逐步恢复，将是主要的挑战。
网上销售在低迷的数字亮点浮动
但即便是在经济低迷时期，Gap品牌也不乏亮点。当然，嘉兴ykk拉链该品牌在网络销售和数字运营方面有着悠久的历史，这也是一些当地营销机构支持Gap的主要原因。扎克投资研究公司分析师认为，Gap专注于推动数字营销，同时提高产品的认可度，提高产品质量，以满足消费趋势的不断变化努力，令投资者心存感激。
在此前的一份声明中，ArtPeck表示，Gap未来的在线业务将达到30亿美元。
仅在中国市场，Gap也在努力拓展线上和线下市场，与其他快速时尚品牌和电子商务公司争夺年轻消费者。常州ykk拉链2017年7月，Gap与微信成立合资公司，成为朋友圈的热门话题。
投资多家店铺数字化转型，也相当大，如去年8月，被描述为上海南京路西路一号的“全封闭式门店”缺口。863发行了中国最大的旗舰店。而业主则是购物体验的变化、移动站、儿童休闲区等服务区设计体现了升级，而电子触摸屏和LED模型特定的数码产品如配件屏幕等，将进一步提升购物体验。

In the context of the recovery of the global retail industry, fast fashion brands are suffering from a number of downturns. Gap, the us clothing retailer and leisure fashion giant, recently released its fiscal speech for the first quarter of fiscal 2018, which ends May 5, 2018. The group's gross margin fell 20 basis points to 37.7 per cent as the Gap brand, the main brand, said it remained depressed

In its speech, the group also acknowledged that there are many "operational" problems of the brand itself, which need to be substantially reformed. Was announced a few days later, the Gap group reform and reshape the brand with good past performance of NeilFisk succeed in February, after the original Gap brand new CEOJeffKirwanNeilFisk this month 20, will report directly to Gap group President and CEO ArtPeck work.
Rebranding or becoming a new CEO is a priority
Introducing NeilFisk's background, ArtPeck said that NeilFisk has rich experience in reforming and rebranding and has achieved outstanding results, which is what Gap brands need most at present
The data show that NeilFisk has rich experience in the retail field. Have glamour lasts, chief executive of the Boston consulting group partner, Bath&BodiWork, outdoor clothing retailer EddieBauerHoldInc President and CEO, and many other important executive position of the world's leading companies, and participate in several well-known in the industry important investment, mergers and acquisitions.
Mr NeilFisk, however, is under pressure. The Gap brand has been in the doldrums for some time now. The sluggish sales of the brand in the first quarter of 2018 weighed on Gap's performance, which has unnerved many on Wall Street.
How to improve the attractiveness of Gap brand and strengthen marketing to promote the gradual recovery of sales will be the primary challenge.
Online sales floating red in the downturn digital bright point
But even in a downturn, the Gap brand is not without its bright spots. To be sure, the brand has a long history of online sales and digital operations, which is also the main reason why some local marketing agencies are supporting Gap. The investment research firm Zack analysts think Gap focus on promoting digital marketing, at the same time improve the acceptance of the product, and improve product quality to meet the consumption trend of from time to time change efforts, investors are thankful.
In a previous statement, ArtPeck said Gap would have a future online business of $3bn.
In the Chinese market alone, Gap is also trying to get more online and offline, competing with other fast fashion brands and e-commerce companies for young consumers. In July 2017, Gap launched a joint venture with WeChat, which became a hot topic in the circle of friends.
Invests in many stores digital transformation, also quite big, such as in August last year, has been described as "all closed shop" Gap in Shanghai nanjing west road no. 863 issued a China's largest flagship store. While the owner is the change of shopping experience, mobile station, children's recreation areas and so on service area design reflects the upgrade, and electronic touch screens and LED model specific digital products such as the fitting screen, will further enhance the shopping experience.